My employer was looking for a simple, but engaging Thanksgiving message to publish through their various social media accounts.

Using Adobe Illustrator, I created the turkey blueprint image in the background and used After Effects to animate the grid behind it and the hand-drawn text in front of it.
MSA is a full-service engineering firm, so the idea was to blend the familiar look and feel of a blueprint with a turkey to help deliver the message.
The animation was designed to play on a loop through Facebook (videos longer than 30 seconds automatically loop) and the motion elements were intended to slow down anyone quickly scrolling through their feed.
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