Community Choice Credit Union's theme was "Break The Rules - Break Away From Your Bank." The idea was that artistic expression shouldn't color inside the lines and neither should your credit union. Multiple activities were offered in the tent from coloring contests for kids to a Wii U giveaway for adults. Patrons could also meet "Bob Ross" in person for photos and souvenir sunglasses and t-shirts were also given away.
Multiple posters were made to be hung inside the tent and in sign stands outside the tent to let people know the variety of activities and offers to be found.
Below are a sample of some of the print collateral in the tent used to capture traffic, engage children, and gather contact information later used for loan lead generation.
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