Community Choice Credit Union I-Cubs Cupholders

Believe it or not, this was the project that got me a job as Creative Director with Choice Creative Solutions. The agency's client, Community Choice Credit Union, purchased a second of cupholders in the stands with the Iowa Cubs Triple-A baseball team. They were struggling to come up with something unique to capture the customer's attention and asked me to come up with something as spec during my interview process. I created a list of over 20 baseball-related bits of brand "voice" for them to use and they loved it! The final design was completed by one of the two designers I managed during my tenure.