As a means of promoting virtual meeting solutions to existing and prospective clients, two team leaders from MSA Professional Services engaged in a 30-minute conversation with a representative from a municipality and an AV services firm to discuss the benefits of the technology.

As a means of lead generation, I edited their conversation down to five minutes to be used as a teaser across MSA's social media channels. The challenge was identifying the key points of their conversation and from that weave a narrative that would entice the viewer to sign up and access the full video.

Zoom meetings in general can be a little staid. To inject energy and momentum into the video, I incorporated a music bed, sharp cuts and zooms the keep the attention of the audience. To make the information more digestible, I broke the conversation into segments and introduced each new segment with a motion graphic title card.
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