Coming up with the 2018 Holiday Card for MSA Professional Services posed a unique challenge. With clients as the audience, it was important that the visuals be non-denominational and the message be a generic "Season's Greetings." But it was also important to represent the diversity of client services to hit on our the company's unique brand value. 

The final concept featured a traditional snowman participating in several engineering firm-related activities - surveying, reviewing blue prints, standing on a completed water tower and running the numbers for financing!

I created all of the illustrations using Procreate on my iPad Pro.
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