Coming up with the 2018 Holiday Card for MSA Professional Services posed a unique challenge. With clients as the audience, it was important that the visuals be non-denominational and the message be a generic "Season's Greetings." But it was also important to represent the diversity of client services to hit on our the company's unique brand value.
The final concept featured a traditional snowman participating in several engineering firm-related activities - surveying, reviewing blue prints, standing on a completed water tower and running the numbers for financing!
I created all of the illustrations using Procreate on my iPad Pro.
The final concept featured a traditional snowman participating in several engineering firm-related activities - surveying, reviewing blue prints, standing on a completed water tower and running the numbers for financing!
I created all of the illustrations using Procreate on my iPad Pro.
![](https://cdn.myportfolio.com/d449ae57e72550cc8559849c87f2fd36/82b7190b-ed36-4979-bc90-cd00bad69193_rw_1920.jpg?h=bd4df18c642435e83adb85a2a1fd92b0)
![](https://cdn.myportfolio.com/d449ae57e72550cc8559849c87f2fd36/13aa5754-63e7-46c2-9bbb-aa9605df185f_rw_1920.jpg?h=89791d48a250e8f7756cadf6902d470e)
![](https://cdn.myportfolio.com/d449ae57e72550cc8559849c87f2fd36/e1d1d99f-8691-4fb3-aa0c-d119c6ea491a_rw_1920.jpg?h=8c8b319dacff7ece82ca9635133f308a)
![](https://cdn.myportfolio.com/d449ae57e72550cc8559849c87f2fd36/c18487a0-e6ce-46a5-8c5a-a2a2d219abd3_rw_1920.jpg?h=4347437c3c18d5fd94905c972c6cdab8)
![](https://cdn.myportfolio.com/d449ae57e72550cc8559849c87f2fd36/f322e025-64e5-482d-89f7-ce5492266260_rw_600.jpg?h=36a12437bd55b936ba89206b28907dd5)