This design was used to help promote MSA's parks and recreation engineering services at a conference where MSA did not have a booth presence. They were large scale window clings meant to invoke the feeling of camping badges or National Park emblems - hence the simplistic representation of a park shelter, waterway, and individual kayaking.
Below is the first draft of the design, which was meant to highlight kayaking and recreation waterways. This concept was abandoned for a more general parks and recreation design that captured the diversity of the reclaimed land experience.