The Engineering Team at MSA Professional Services was working with the Village of Rothschild, Wisconsin on a public works project and was asked to help produce a map promoting various businesses in the village.

Using GIS data to construct the maps, I then categorized and applied an information hierarchy to the overall design.

It was important to the Village of Rothschild to be able to produce the maps themselves on an "as-needed" basis due to strict budget demands. So the map size was limited to 8.5 x 11" for a tri-fold brochure.

The geographic distance between the three shopping areas prevented us from identifying the individual businesses and smaller side streets on the overall map at this production size. So the decision was made to present the overall map on the back of the brochure and close-ups of the businesses in the interior with numbered and color-coded place markers to help the audience identify businesses quickly.
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